Margaret Richardson spent three months working up the courage to visit an audiologist about her hearing loss.
The 73-year-old grandmother from Boca Raton had been turning up the TV volume for years. Family dinners had become exhausting -- she'd smile and nod, pretending to follow conversations she could barely hear.
"I knew I needed help," Margaret says. "But I kept putting it off."
When she finally scheduled the appointment, she discovered why so many seniors delay getting help: the price tag.
After the evaluation, fitting, and follow-up visits, Margaret was quoted $5,200 for a pair of hearing aids.
Her insurance wouldn't cover a dime.
"I almost walked out," she recalls. "Five thousand dollars? For my fixed income, that's a catastrophe."
Margaret nearly gave up on hearing clearly again. But three weeks later, her daughter showed her something that changed everything: a new type of hearing device that was helping thousands of seniors hear clearly without the clinic visits, the endless appointments, or the $5,000 price tag.
Margaret was skeptical. She'd seen the ads for cheap devices that promised miracles. This felt different.
The device was called JoyTone. It cost $99. And it came with a 90-day money-back guarantee.
"I figured I had nothing to lose," Margaret says. "Worst case, I'd return it and be out nothing."
Two days later, a small box arrived at her door.